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The world’s gone social. With the tremendous popularity of social networks like Facebook and Twitter, businesses today are undergoing a significant transformation. A social mindset has now penetrated business in almost every sector, resulting in increased communication and transparency, deeper collaboration and accountability and shifts in business perception and execution. Businesses today are being redefined through the lens of social media.

How do you bring in social media into your workplace?

What parameters do you need to set and maintain for professionalism and for security?

How will your business connect with audiences in a social media context?

These are just some of the common questions that businesses face today as they approach their processes from a social mindset. Yet at the same time, it is imperative that your business continue to, if not accelerate, its method of internal communication and industry research. Social media data alone is not enough information to gain full insight into your customers.

However, social media does give you insight into the motivations of your customers and what prompts them to buy your product or service in the first place. Unlike other applications where you may rely upon automation for management or oversight, social media applications require careful and intelligent hands-on management.

Marketing knowledge is also essential. One of the key aspects of social media marketing is to maintain consistency in your brand message from your product information to your employee and store information to your brand collateral.

Security concerns to think about include digital asset management, sharing files, security firewalls especially with chat applications and how you will monitor and manage content over social communities.

One of the biggest benefits of social business is the power to expand your business’ potential value to individuals. This is also closely tied in to your company’s identity as well as access to information. By using social media applications effectively, you can quickly learn more about your audience and competitors; share content; collaborate together; process financial transactions and gather information via various social media outlets.

Keene Systems can assist you in developing and deploying social media applications for your company. Give us a call to find out more.


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